“There is only one thing in the world worse than being talked about, and that is not being talked about.” – Oliver Wilde, The Picture of Dorian Gray
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If the Richard Sherman outburst at the end of the NFC Championship Game taught us anything, it’s that this sentiment is alive and well. Forbes chalked up the response to the “crazy” we want to see in our athletes. Sports Illustrated dug into additional footage to put the response the context.
And #richardsherman has been used thousands, if not millions, of times in the last week and a half. All of the press is building up the intensity and excitement of Sunday’s NJ showdown.
The same can be said for the ads. We no longer wait for Super Bowl Sunday to watch the ads. Agencies and brands alike “leak” their insanely expensive ads to build buzz and capture the spotlight for as long as possible.
AdAge thinks that Doritos won the pre-game brand battle for web dominance. And while by the number of views, that may be true, the heart warming and sappy Puppy Love has been blowing up my social feeds.
You’re welcome.
And while I am a sucker for cute animals in commercials (I counted at least 4 so far), I really can’t wait to see Arnold in all of his spandex glory and my Denver Broncos kick the shit out of the Seattle Seahawks. #trashtalking #PFM
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So athletes, here’s to playing hard, and saying whatever crazy things pop out of your mouth in the heat of the moment. Your agent may hate you, but you just made your PR person’s life a whole lot easier.
Brands, here’s to going viral with your million dollar ads and teasing just enough content to keep us interested (and envious of your budgets). And here’s to puppies, because puppies always need press.
Check back tomorrow, for Jen’s great take on the evolution of social media at the Super Bowl.
The post Athletes, Ads & Puppies – It’s All Good Press appeared first on Commerce Kitchen.